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Business Insights
for the Small and Medium Enterprise

June 2011
In This Issue
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GROW YOUR BUSINESS: Expert Advice and More
Four Companies That Are Driving Sales With Better Customer Relationships
How To Boost Sales By Busting Silos
Webinar
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A Different CRM: Getting a True 360-degree View of Your Customers
Learn how the customer relationship management (CRM) functionality in the SAP Business All-in-One solution can help you manage end-to-end marketing, sales, and customer service processes. Quickly obtain key facts and spot the opportunities to better serve your customers thereby achieving higher sales.
Main Stories
Four Companies That Are Driving Sales With Better Customer Relationships
Once you've identified and broken down the sales and customer management silos, you can create new business opportunities . Optimizing your business management software and operational processes will help improve both the customer's experience and your bottom line.

Our second story profiles four very diverse SMEs across the globe that went from 'siloed to savvy,' and reaped measurable benefits as a result.

Here is a sneak peak on what's inside:
  • "Rebuilding Customer Service From the Ground Up"
  • "Converting Sales Silos Into Company-Wide Processes"
  • "Saving Lives by Transforming 'Data' into 'Intelligence'"
  • "Giving Customers Offers they Can't Refuse"
How To Boost Sales By Busting Silos
Is your company plagued by information silos? You know, those places where people, processes, and technologies are not connected, integrated, and working together?

Information silos may be hindering your company's customer satisfaction and potential sales growth.

Knowing where to start the process of improving customer and sales management practices can be daunting. We help you get started, by giving you seven indicators to help you find your company's silos. Areas of discovery include:
  • Forecasting and historical trends
  • Order to cash
  • Customer service trends and handling complaints
  • Segmenting customers, and knowing what sell each group and when
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Emergys
6104 Fayetteville Road, Suite 105 Durham, NC 27713
Contact us today for more information about Emergys solutions and services.


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New From SAP: In Your Corner
"The Emperor Has No CRM"

Our new content site for SME executives, In Your Corner, features a story from renowned independent journalist Pam Baker. She provides another perspective on CRM and sales management in everyday practice.
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CRM with SAP Business All-in-One Solutions
Learn how to drive growth with superior marketing, sales and service.
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As an authorized SAP BusinessObjects Channel Partner, Emergys is a member of the SAP ® PartnerEdge TM program. Our organization is part of a select group of providers authorized to sell, implement, service and/or develop solutions from SAP ® , the global leader in business management applications.